Although ”chino” is often used as the name for a style of trousers, chino is in fact the name of a 100% cotton twill cloth. Developed by Sir Harry Lumsden in 1848 while stationed in India, he mixed a combination of coffee, curry and mulberries for dye to camouflage his white uniform. The shade was named khaki after the Hindi word for ”dust”.


After World War II, the plain-front trousers and chinos were a common sight on college campuses – Hollywood soon followed, leading a generation to define chinos as a symbol of effortlessly cool American style.




Well, at Blue de Gênes, we honour tradition and craftsmanship and we want you to be in the know. The Paulo Pavia Chino is our interpretation of the classic chino with special details, inspired by the past - available in fresh garment-dyed colours of the season.



Inspired by old military pants, we designed the Paulo Pavia Chino with double belt loops and tripple stitching along the pockets for longer durability. Our flag rivet is subtle placed at the right front pocket.


A pair of chinos is one of the best investments you can make in regards to informal tailoring, because of its dress-up/dress-down versatility. They go with almost everything in a wardrobe from t-shirt, polos, shirts or jackets, and can be worn with everything from sneakers to dress shoes – you name it.



The waistband label has been given a special treatment for a vintage look. The back pockets are double-lined for extra durability.



Produced in Italy - as are all of our jeans.



Oxidized and vintage looking logo buttons and hidden logo rivets. It's in the details.


Explore the colours of Pauol Pavia here