Blue de Gênes is a denim brand with an authentic look, a strong identity and a design that will last for several years. We are always looking for the right balance between fashion and heritage. To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes. We do so to honour the story behind blue jeans.



Focusing on quality materials and attention to details, we offer a full clothing line, featuring strong identity jeans, hand-knitted sweaters, tailored waistcoats and jackets, inspired by clothing as it looked in the 1600s in Genoa. Claiming that indigo is "flowing in our veins", we promise to continue the legacy of Genoa. We do so by seeking constant inspiration in the history of Genoa and the people who lived there.


Explore the legacy here!



We put a lot of effort into every detail of our jeans, whether that being the fabric quality, the fit and feeling, the buttons or the wash of the jeans. Jeans are the very soul of Blue de Gênes and we never compromise. The best fabrics are sourced from the best suppliers like Kuroki in Japan and Candiani in Italy. Our buttons and rivets are customised and branded, giving the jeans the final touch.



All of our jeans are made with button fly, being the original way. We use leather reinforcements as unique details, angle our coin pockets slightly and double line the back pockets for extra durability - just like they did about 400 years ago. We are adamant when it comes to quality. This gives our jeans character. It is truly in the details.



To honour the history of jeans, we produce our jeans at a small family-owned factory in northern Italy. It took a while to find a factory with the same love for the product - putting in the same amount of effort as we do. But we succeeded - and it shows when you hold the product.



We love beautiful washed jeans and there is no place in the world where they wash jeans as beautiful as in Italy. You genuinely feel the love, effort and craftsmanship that have been put into making every pair of Blue de Gênes.


Explore our collection here!